Nishita Desaidoesbrand identity
I’ve spent 6+ years turning ambitious brand ideas into identities, packaging and files that printers can actually open. I’m a Team Lead in creative operations at Cimpress, with earlier design roles at Cimpress and Brandemic. I like the big idea, the tiny type, and a dieline that behaves. The goal: make the brand memorable, make the production practical, and make “just one last change” mean just one last change.
Experience
Cimpress · Team Lead, Operations
Cimpress · Graphic Designer
Brandemic · Senior Brand Designer
Recognition
Packaging of the World · 2020, 2024
CAG Awards · Illustration nominee, 2018
A few things made with intent.
Pip & Pea
2025 Brand identity · Packaging A playful, thoughtful identity and packaging world built for little ones and the people who love them. View project↗ FILE / 002
Marelle
2025 Brand identity · Premium skincare A considered skincare universe balancing modern restraint with a sensorial, premium feel. View project↗ FILE / 003
Hearty
2024 Branding · Packaging A bright, shelf-aware cereal identity designed to make everyday breakfast feel more joyful. View project↗ FILE / 004
KOKORO
2025 Brand strategy · Visual identity A visual identity shaped around clarity, character and a distinct point of view. View project↗ FILE / 005
Évoia
2025 Brand identity · Art direction A lifestyle brand world drawing on Greek ease, tactile details and expressive typography. View project↗ FILE / 006
Greenette
2025 Branding · Packaging A fresh, contemporary brand system for plant-forward living. View project↗Work,
in categories.
A growing collection of identities, packaging systems, illustrations and visual experiments. Browse the full archive for the details, process and thinking behind each project.
UPDATED 2026
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Curious by nature.
Designer by choice.
My practice sits where clear thinking meets visual personality. I care about the small decisions that make a brand feel unmistakably itself: a sharp type choice, a useful system, packaging that earns its place on the shelf.
More about my work ↗